Welcome to Free Tide Area (“we”, “us”, or “our”), your trusted source for premium water sports gear including wetsuits, surf accessories, and swimwear. At Free Tide Area, we’re as passionate about protecting your privacy as we are about helping you catch the perfect wave. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit freetidearea.com.

Wave-Chaser’s Quick Summary: We only collect what we need to serve you better, we never sell your data to third parties, and we protect your information with bank-level security – because we’re surfers too, and we treat your data like we’d treat our own gear.

1. Information We Collect

When you interact with our site, we may collect:

  • Account Information: Name, email, password (hashed), and shipping address when you create an account
  • Order Details: Payment information (processed securely through PCI-compliant services), product selections, and shipping preferences
  • Surf Preferences: Product interests (like wetsuits or bodyboarding gear) to personalize your experience
  • Technical Data: IP address, browser type, and device information for security and optimization
  • Communication Records: Emails or messages sent to our customer service team

2. How We Use Your Information

We use your data to:

  • Process orders and deliver your gear worldwide (except where noted)
  • Provide personalized recommendations for surf and swim products
  • Improve our website and product offerings based on user behavior
  • Send service-related communications (order confirmations, shipping updates)
  • Prevent fraud and enhance security (using bank-level encryption)
  • Respond to your inquiries with our surfer-staffed customer service

3. Data Sharing & Disclosure

We only share your information when absolutely necessary:

  • Payment Processors: Secure partners like Visa, MasterCard, and PayPal to complete transactions
  • Shipping Providers: Only the minimum required data to deliver your gear
  • Legal Requirements: When required by law or to protect our rights
  • Service Providers: Trusted partners who help operate our business (under strict confidentiality)

We never sell your personal information to third-party marketers.

4. Data Storage & Security

Your data is protected with the same seriousness we apply to testing our wetsuits:

  • All transactions use SSL/TLS encryption
  • Payment details are never stored on our servers (PCI-DSS compliant)
  • Regular security audits and monitoring
  • Limited employee access to sensitive data

Data is stored primarily in the United States with appropriate safeguards for international transfers.

5. Your Rights & Choices

As a valued wave-chaser, you have the right to:

  • Access, correct, or delete your personal information
  • Opt-out of marketing communications (though we think you’ll want to hear about our wetsuit sales)
  • Request data portability
  • Withdraw consent where applicable
  • Lodge complaints with regulatory authorities

To exercise these rights, contact our team at [email protected].

6. Cookies & Tracking Technologies

We use these technologies to:

  • Remember your shopping cart and preferences
  • Analyze site traffic to improve performance
  • Show relevant ads (like when that premium wetsuit you viewed goes on sale)

You can control cookies through your browser settings. Disabling them may affect site functionality.

7. International Data Transfers

While we serve wave-chasers globally (except certain areas in Asia and remote locations), your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our Youth products are designed for young surfers, but our website is not intended for children under 16. We do not knowingly collect data from children without parental consent.

9. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated through our website or email. Continued use of our site constitutes acceptance of the updated policy.

10. Contact Us

For privacy-related questions, contact our Data Protection Officer at:

Free Tide Area
5814 Carriage Brook Road
Montgomery, AL 36116
United States
Email: [email protected]

We aim to respond within 24 hours – unless we’re catching some waves ourselves!

Now that your privacy is protected like a premium wetsuit, why not check out our latest collection?

🏄‍♂️ Ride the waves with confidence at Free Tide Area! 🌊